East Elf is located in Hong Kong, which newly established by a small group of young traders and merchandisers with over a dozen year of experiences in Asian market. The initiative is to open a little window for Asian beauties and save our customers’ time and effort to travel and buy for themselves. Our sophisticated buyers traveled across Asia, and collecting customer goods fit for everyday use with great value, and from an angel differ from big manufacturers. Since product reflects the people’s history & culture, where the buyer can convey the story behind the product only when they really appreciate the culture and the people who made it.

We challenge ourselves with commonly shared perceptions here in East Elf, like fashion jewellery is for young ladies only, low price items have little room for on-line B2C, quality is for big & established companies…. With this web-site, we started a new page of shopping experience, hope you enjoy while we collecting exotic goods from mysterious ethnic regions of Asia, and satisfy our continual moves to improve our service.

Our belief is no one will bound by any dull perceptions by other, the real boundary is set only by us. The drive behind East Elf is - Simple yet Delightful.